BLKMKT AI serves as the intellectual and ethical nucleus, responsible for the conception, mission, and strategic direction of transformative technologies like the BAR (BLKMKT Authenticity Resonance) System—a third-party bias-detection and content evaluation framework for AI and media platforms created by Everett Kelsey.

BLKMKT Tech, founded a year later by Kelsey, operates as the engineering and data infrastructure arm, tasked with executing and scaling those innovations. It acts as BLKMKT AI’s dedicated software development and technical consultancy, delivering core backend technologies—most notably the Ethnographic Repository, a foundational cultural dataset and human-values framework powering BAR.

Roles and Responsibilities

• BLKMKT AI: Originally Co-founded by Kelsey and Joe Sanzo in 2022, prior to Technical Co-founder Dmytro Tatievski joining in 2025, to architect and evangelize high-integrity AI systems such as the Ethnographic Repository and BAR System.
• BLKMKT Tech: Founded by Kelsey in 2023 as a separate entity to build, manage, and maintain the software stack that enables BLKMKT AI’s products to function with scale and precision.

Key Technologies and Synergy

• Ethnographic Repository: Developed by BLKMKT Tech under Kelsey’s technical leadership, this is the data substrate that informs the BAR System—capturing structured and unstructured data across global cultural, ethnic, and social identity lines to train more humane, culturally fluent AI.
• BAR System: Created by Kelsey under BLKMKT AI, BAR is the front-facing product, offering bias detection, cultural context recognition, and integrity scoring across media and AI-generated content.

Why This Relationship Works

From BLKMKT AI’s vantage point, the creation of BLKMKT Tech allowed the co-founders to:

• Decouple product strategy from technical build, enabling more agile development and tighter IP controls.
• Retain IP ownership and mission fidelity within BLKMKT AI while relying on BLKMKT Tech as a trusted engineering partner.
• Ensure Everett Kelsey’s vision is maintained end-to-end, from concept (BAR System) to code (Ethnographic Repository).

In summary, BLKMKT AI is the consciousness, while BLKMKT Tech is the nervous system that brings the vision of ethically grounded, representationally accurate AI to life.